CRDB Managers to Man Frontline Desks During Customer Service Week

 CRDB's Managing Director, Dr. Charles Kimei

CRDB senior managers are expected to mingle with customers during the bank's Customer Service Week that will take place next week.

The CRDB's Managing Director, Dr Charles Kimei, told a news conference in Dar es Salaam on Wednesday that the managers want to go to the frontline and receive first hand information from customers.

The bank that started with only 100,000 customers in 18 years ago is today counting a customer base of over two million.The event dubbed 'CRDB Bank Customer Service Week' is scheduled to start next Monday to Friday will witness the bank's managers going to the customers by meeting them at branch halls and the customers' business premises.

Dr Kimei noted that, "The best generals are those going to the frontline without fear, thus we figure-out that it's best for the managers to go and meet with customers in a relaxed and calm atmosphere."

CRDB's slogan is 'The bank that listens' and the bank wants to know what the customers say regardless the opinion whether positive or negative.

Thus, during the week, CRDB managers will vacate their offices and work at branches - whether at the counter or at customer care desks - inside and outside Dar es Salaam.

He said the customer service week should be taken as a challenge for all the bank's employees to raise the standard and quality of services to the clients.

The week differentiates CRDB Bank with their competitors in the market on the mode of delivery quality services. He said in one year period, the bank has continued to reach more customers as well as leading the potential ones to become CRDB clients.

In terms of performance, he said as the end of 2013, the bank has managed to post profit of 121bn/- with total assets valued over 3tri/-. Similarly, its branch network has gone up to 138, around 350 ATM's, Point of Sale 1200 and agency banking 890.

source:http://www.touch.dailynews.co.tz